SHELBY ROSE LANE

UGC — Performance Creative — Strategy

Content that converts, from a founder that gets it.

With over 6 years of experience creating UGC for brands across industries, I know what makes content stop the scroll and drive conversions. As the founder of Bellabooty Fitness, I’ve scaled my own brand to multiple 7 figures in revenue—giving me rare insight into both sides of the equation: the creator’s eye for storytelling and the founder’s mindset for ROI.

Because numbers matter.

$10,000,00+

In ad spend on my content.

200+ MILLION

Organic views across platforms.

300K+

Followers on my brand’s social accounts.

What’s Worked?

A look into some of my top performers.

Over $100,000 in ad spend.

Top performer for 3+ years.

Top performer and over 1M organic views.

Creative wins in storytelling, trends, skits, and more!

Podcast (Flakes)

Product Showcase (Dick’s Sporting Goods)

Video Examples

Organic Review (David Protein)

Vlog Style (MASA)

Comment Reply (CoverFX)

Staged Interaction (Bellabooty)

Other Work

Meta Reels Villa

I have directed and been a part of scripting for 3 Meta Reels Villas.
Creator Houses

I have been a part of 3 agency creator houses and have also put on my own in-person brand shoot.
Hi-Fi Productions

I have directed multiple hi-fi production photo and video shoots for my company.